Our Vision

our mission and values

Our Vision

our mission and values

Our Mission StatementBrothers is a movement that seeks to empower and inspire boys and men to create strong, wholesome and authentic male friendships, as well as combat damaging cultural influences that can hinder them from doing so.

Our Vision StatementI see a movement that empowers and inspires men to create deep, long-lasting and purpose-filled friendships. A movement that encourages men to invest time and energy into their friendships. I see a movement that equips men all over the world to develop brotherhood built on authenticity and trust. Adventure and integrity. Loyalty and purpose.  I see a movement that influences hundreds of millions of men all over the world with its powerful message of brotherhood. A movement that boldly challenges unhelpful mindsets society has imposed on male friendships, masculinity and love, while also providing substitutionary information that redefines what we think men’s friendships, masculinity and love really is about.  I see a movement that normalises men's desire for male friendship and equips men to discern, resist and challenge any damaging thought patterns that may hinder them from developing deep connections with other men. I see a movement working closely with people, organisations, media, businesses and educational systems - all around the world, in order to spread its message. A message that we believe will alter male friendships forever. I see a movement being the pioneer and the face of growing male friendships and understanding, and with its platform being a game-changer in men's lives. A movement that through its impact will benefit individuals, friendships, marriages, families and societies alike. A movement that will benefit men in every sphere of life. I see a movement that knows the value and the importance of men having strong, loving friendships in their lives. A movement with a powerful, loud and respected voice, that will be the biggest advocate for men's friendships across the globe.

Our ValuesThe values of our organisation are: PassionWe desire to be known by our eagerness and enthusiasm; always willing to sacrifice time and energy for our cause. AuthenticityWe aspire to be open, real and honest in all that we do, with a clear understanding of our motivations. CompassionWe want everyone we encounter to feel valued and loved for who they are. Boldness We take risks to overcome societal and cultural stereotypes; we challenge unhealthy cultural influences imposed on men and their friendships. Perseverance We accept the difficulty in front of us, and are determined to alter male friendships at its core. IntegrityWe acknowledge that we are not perfect, however, it is our responsibility to be trustworthy and ethical in all our actions.